An active profile exchange in a Bluetooth communication system is provided. A method for exchanging a profile of a server device in the Bluetooth communication system includes receiving a request for a service support list from a client device; when there is no adequate profile for the client device, generating and transmitting a service support list including information informing that an active profile generation is possible in response to the request; after providing the service support list, receiving the active profile generated by the client device when the client device requests an active profile exchange; and operating according to the active profile generated by the client device.