“Automatically presenting content to an occupant of a vehicle as the vehicle traverses a route (e.g., during a test drive or other drive event). Content items are associated with data tags placed throughout the route. A data tag reader on the vehicle reads each data tag as the vehicle traverses the route, and the content item associated with the read data tag is presented to the occupant of the vehicle. Audio and/or video of the occupant may be captured and stored on a computing device remote from the vehicle. The captured audio and/or video represents feedback from the occupant during the drive event.”