An aqueous ink comprises water, a water-insoluble coloring material, and plurality of water-soluble organic solvents and the plurality of water-soluble organic solvents including a good medium or good mediums for the water-insoluble coloring material and a poor medium or poor mediums for the water-insoluble coloring material. The ratio of the content of the poor medium and the content of the good medium is in a specific range. A water-soluble organic solvent showing the maximum Ka value out of respective Ka values of the plurality of water-soluble organic solvents is the poor medium. When the aqueous ink is in contact with a specific reaction liquid, the dissolution state or dispersed state of the water-insoluble coloring material in the ink is made unstable. As a result, an image which has a sufficiently large area factor even with a small amount of ink droplets and is excellent in image density, bleeding resistance, and fixability can be obtained. In addition, the aqueous ink is excellent in storage stability.