The present disclosure includes systems and techniques relating to enterprise application integration. In general, one aspect of the subject matter described in this specification can be embodied in a computer system including a service oriented architecture (SOA), where the system includes a composite application configured to present sales targeted information by combining services from multiple application resources on a network, wherein the multiple application resources include: a sales force automation (SFA) tool configured to automate sales and sales force management functions; a real-time predictive analytics tool configured to evaluate customer purchasing data and recommend products or services based on the customer purchasing data; a knowledge management tool configured to search and retrieve data across multiple integrated applications; and a calendar tool configured to manage appointment scheduling. The multiple application resources can further include a collaboration tool; and a business intelligence tool, including at least one live news feed.