Personal portal pages for individual users are integrated with web content syndication. For example, when a search query is received from the user, a list of hits is generated. For each hit, it is determined whether there is an associated syndication feed, such as an RSS feed. The list of hits is displayed for the user, and a syndication option is included for each hit that has an associated syndication feed. The user can select the syndication option and thereby subscribe their personal portal page to that syndication feed. In some embodiments, the user may also be able to select syndication feeds for subscription via an alternative interface.