Provided is a liquid crystal display unit that offers high visibility irrespective of the brightness of the surrounding environment and that achieves a reduction in electric power consumption as well as in cost. The liquid crystal display unit is provided with a liquid crystal layer 6, two substrates 1 and 2 that sandwich the liquid crystal layer 6, and a backlight 50 that sequentially emits light of a plurality of colors. Here, one picture element is composed of three R, G, and B pixels that serve as a reflective region, and a pixel having a transparent layer W that serves as a transmissive region. Configured in this way, in the transmissive region, the light from the backlight 50 passes through the transparent electrode 4, so that a transmissive display is performed; in the reflective region, the light is reflected from the reflective electrode 5, so that a reflective display is performed.