发明授权
US08024765B2 Method and system for communicating media program information 有权
传播媒体节目信息的方法和系统

Method and system for communicating media program information
摘要:
A method for communicating media program information is provided. The method includes receiving a content-augmented broadcast signal at a conventional broadcast receiver, the content-augmented broadcast signal having a program content and a program cookie relating to the program content, demodulating the content-augmented broadcast signal, rendering the program content, recovering the program cookie from the demodulated content-augmented broadcast signal at substantially the same time the program content is rendered, determining whether the program cookie comprises information relating to a current media program a user is currently watching or listening to, or to an advertisement of a future media program, and sending the program cookie to an electronic device.
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