A driving support method and apparatus for displaying, on a medial side of a pillar of the vehicle, an image of an area which is hidden as a blind spot in a rear-view mirror mounted on or in a vehicle, when looking in the mirror from the driver's position and which is created by the pillar. The apparatus detects a head position of a driver, detects the angle of the rear-view mirror, calculates the area which is hidden as the blind spot on the basis of the detected driver's head position and the detected angle of the rear-view mirror, and projects an image of the area corresponding to the blind spot onto the pillar, the projected image being formed from image data which is obtained from a blind spot camera mounted on the vehicle.