A method is disclosed for dynamically varying a content download depending on whether the download is a foreground-download or a background-download. When a server receives a content-request from a device, the server determines whether the content-request is foreground-generated or background-generated and accordingly selects a set of content to transmit in response to the device. If the content-request is background-generated, for instance, the server may select a smaller quantity of content, since the device user might not be actively involved with the download. On the other hand, if the content-request is foreground-generated, the server may select a larger quantity of content, since the user is involved at the time. Alternatively, the device itself may select a location from which to request content, based on whether the download is a foreground-download or a background-download.