A steering unit for a small watercraft, which can positively prevent jolting of a steering shaft relative to a bearing section for allowing smooth rotation of the steering shaft, and makes for improving the installing characteristic of the steering shaft and a collar into the bearing section. A steering shaft is rotatably supported with respect to a watercraft body through a cylindrical bearing section in which the steering shaft is inserted. A plurality of ribs are provided around an inner surface of the cylindrical bearing section and extend in an axial direction of the steering shaft. The steering shaft is rotatably supported by the bearing section with a collar, formed from an elastic material, being provided interposedly between the ribs and an outer surface of the steering shaft. The cylindrical bearing section includes at least three or more ribs are provided.