Techniques are described for identifying items that have recently undergone an interest burst. Items that have recently undergone an interest burst are identified by comparing how many interest-actions have been performed on the items during a current time window against how many interest-actions have been performed on the items historically. Various tests are performed to rule out candidates that are not likely to be of interest to other users. In addition, various spam detection techniques are described for reducing the possibility that the items that are listed as interest burst items are listed because of spam.