Disclosed is a broadcast receiving apparatus which blocks a broadcast content in accordance with a plurality of broadcast content blocking standards, including a storing section to store rating data of the plurality of broadcast content blocking standards, each piece of the rating data being corresponding with one of first rating levels, a selecting section to select one of second rating levels, and a broadcast content blocking section to block one broadcast content in accordance with one of the second rating levels selected by the selecting section and in accordance with one of the first rating levels which is set at the storing section according to rating data extracted from data of the one broadcast content.