A universal remote control apparatus and method for controlling various types of devices and equipments, the universal remote control apparatus includes a service profile generator which generates a service profile based on first device information and second device information that are recognized from at least one device, a service profile management unit which stores and manages the generated service profile, a service profile-based control unit which universally controls the at least one device based on the service profile, and a user interface unit which receives from a user a first selection on a first device object corresponding to the first device information and a second selection on a second device object corresponding to the second device information.