A regional positioning method and apparatus in a wireless sensor network (WSN) is provided. The regional positioning method in a WSN, the regional positioning method including: setting a locating premise in the WSN based on a signal strength of an anchor node; sensing an event where a sensor node, installed in a target and called a target node, joins the WSN; detecting a locating premise where the target node is located based on the sensing of the event; and recognizing a location of the target based on the detected locating premise.