An image forming apparatus includes: an image carrier having an endless circumferential surface on which a latent image is formed due to an electrostatic potential difference; a developing device that attaches a toner to the image carrier to form a toner image; an endless intermediate transfer belt that is entrained around a plurality of roll members and moves circumferentially, and contacts the image carrier to transfer the toner image to the intermediate transfer belt; a transferring device that further transfers the toner image that has been transferred to the intermediate transfer belt, to a recording sheet; and a load applying member that cooperates with one of the roll members placed inside the intermediate transfer belt, to nip the intermediate transfer belt to apply a load to the intermediate transfer belt, the load applying member contacting a non-image region of the intermediate transfer belt.