Embodiments of the present invention provide a method, system and computer program product for message notification management through brain monitoring of end user concentration. In an embodiment of the invention, a method for message notification management through brain monitoring of end user concentration can include receiving neurofeedback for an end user through an interface for a brain monitoring system, comparing the neurofeedback to a threshold level of brain activity indicating a degree of concentration of the end user, and suppressing message notifications for messages in a messaging system responsive to the neurofeedback exceeding the threshold level of brain activity, but otherwise permitting message notifications for messages in the messaging system.