An object is to provide a showcase capable of improving the appearance of an illumination apparatus itself and improving the illumination effect produced by the illumination apparatus. In the showcase in which the inside of a display chamber disposed in a main body is illuminated by an illumination apparatus, the illumination apparatus includes an LED illumination member having an LED element, and a holding member attached to the main body to hold the LED illumination member, and the holding member includes a lead wire receiving portion for receiving a lead wire of the LED illumination member.