An apparatus for transmitting and receiving a signal in a communication system supporting multiple communication service modes is provided. The signal transmission apparatus includes a reference signal generator for generating a reference signal for each of a first communication service mode for covering the entire service area of a cell and at least one second communication service mode for covering a partial area of the first communication service mode. The signal reception apparatus includes a reference signal receiver for receiving, from a Base Station (BS), a reference signal for each of a first communication service mode for covering the entire service area of a corresponding cell and at least one second communication service mode for covering a partial area of the first communication service mode, and a broadcast channel receiver for receiving broadcast channel information from a broadcast channel of the first communication service mode.