An image pickup apparatus in which when a decision button is depressed, a transfer confirmation screen is displayed without recording a selection record, and, when a shortcut button is depressed, a selection record is recorded and the transfer confirmation screen is not displayed. When one of image data recorded in a storage medium is selected by an operation of a user, a reproduction module executes reproduction for display of the image data, and upon a user transfer instruction and acceptance of the instruction by a queue, a communication module transfers image data to an external apparatus. When one of other image data recorded in the storage medium is selected by a user operation in the course of a transfer process of the image data by the communication module, the reproduction module executed a reproduction process on the selected other image data.