发明授权
- 专利标题： Network advertising and game playing
- 专利标题（中）： 网络广告和游戏
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申请号： US12391199申请日： 2009-02-23
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公开(公告)号： US08065702B2公开(公告)日： 2011-11-22
- 发明人: Sheldon F. Goldberg , John Van Antwerp
- 申请人： Sheldon F. Goldberg , John Van Antwerp
- 申请人地址： US NV Las Vegas
- 专利权人： Beneficial Innovations, Inc.
- 当前专利权人： Beneficial Innovations, Inc.
- 当前专利权人地址： US NV Las Vegas
- 代理机构： Sheridan Ross P.C.
- 代理商 Dennis J. Dupray
- 主分类号： H04N7/16
- IPC分类号： H04N7/16 ; G06Q30/00 ; A63F9/24
摘要：
The a method and apparatus is disclosed for collecting information about network (Internet) users for determining advertising to be presented to the users. User profiles may be determined, and advertising is selectively provided by comparing user personal information in such profiles with a desired demographic profile. The advertising may be presented in combination with the users playing games. User responses to advertising are used for evaluating advertising effectiveness. Test marketing of products, and advertisements may be performed.
公开/授权文献
- US20090186704A1 NETWORK ADVERTISING AND GAME PLAYING 公开/授权日：2009-07-23
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