A display system according to the present invention includes: a dimming device capable of switchably presenting a light reflecting state or a light transmitting state; and a display device for displaying information by modulating light transmitted through the dimming device and/or light reflected by the dimming device. The dimming device has a plurality of regions each being independently capable of switchably presenting a light reflecting state or a light transmitting state, and, when a plurality of types of information are being displayed on the display device, the dimming device is capable of selectively switching between the light reflecting state or the light transmitting state of each of the plurality of regions in accordance with the types of information being displayed.