Methods and means for imaging on paper media are provided. A data file of an image to be printed is analyzed. A pattern for a clear fluid is determined according to the analysis. The pattern of clear fluid is applied to a paper media traveling in a particular direction, wherein the pattern is generally elongated along the direction of travel. The pattern of clear fluid is defined by a maximum width that is generally equal to the maximum width of the image to be formed. One or more colored inks are applied such that the image is formed and is supported by the paper media. The paper media exhibits reduced cockle as a result of the pattern of clear fluid.