A broadcasting receiver suitable for receiving a broadcasting signal transmitted in an IBOC signal format, comprises: a channel seek directing means for directing to start a channel seeking operation that selects selectable channel in an order of frequency; a channel seek controlling means for starting and controlling the channel seeking operation in accordance with the direction of the channel seek directing means; and a multichannel determining means for determining whether a selected frequency channel is providing multichannel digital broadcasting or not; and wherein the channel seek controlling means selects a next subchannel in an order of identification code before searching for the next frequency channel, if it is determined by the multichannel determining means that the selected frequency channel is providing the multichannel digital broadcasting.