A transflective display includes pixels each including a reflective (R) sub-pixel, a transmissive (T) sub-pixel, and electrodes having features to cause multiple domains to form in a liquid crystal layer of the R sub-pixel and the T sub-pixel. The electrodes in the R sub-pixels have features that are different from features of the electrodes in the T sub-pixel to cause the liquid crystal layer in the R sub-pixel to have an optical phase retardation that is between 20% to 80% of an optical phase retardation of the liquid crystal layer in the T sub-pixel. The R sub-pixel and the T sub-pixel have substantially the same cell gap and are driven by the same pixel voltage.