A method, system, and computer program product that enables persistent display of advertising and other service provider content during access via a gateway access system to third party content on a separate network. A connection is enabled between a personal computing device (PCD) and the gateway access system. The gateway access system facilitates retrieval of a first content from the network to be displayed within a first window on the PCD. The gateway access system provides program code to the PCD that when executed enables persistent display of a second window on the PCD that does not overlap with the first window. A second content is transmitted for display within the second window on the PCD, where the second content is displayed within the persistent window on the PCD along with the display of the first content.