Techniques for the distribution of content objects in a content delivery network (CDN) are disclosed. In one embodiment, a CDN distribution server detects the availability of a content object and determines whether the content object is a candidate for distribution. The distribution server may detect the availability of the content object in response to a provider making new or updated content available at a content site or a location within the CDN. The distribution server obtains identifying information for a candidate content object and determines a select portion of the content object to be distributed within the CDN. The select portion can be a predetermined number of bytes located at a predetermined position in the content object, the size and location of which may be determined according to content-specific mapping data. The distribution server may push the select portion of the content object to one or more groups of CDN edge servers absent an end-user request.