Provided is a method for managing competition entry by means of products having printed labels, the labels having human-readable information relating to a competition and machine-readable coded information relating to an identity of the label and being uniquely indicative of the product item. The label includes regions selected from the group consisting of information fields, buttons, and entry fields. The method includes the steps of receiving from a sensing device the machine-readable coded data, generating interaction data based on the received coded data, correlating the interaction data with a competition, and recording an entry in the competition based on the correlated interaction data. The method also includes the step of transmitting information relating to the competition entry for display on a display device.