A display apparatus and a driving method thereof are provided. The display apparatus includes a channel setting storage unit which stores mode selection information about a plurality of channel designation modes each of which designates a way of setting an initial channel to be automatically tuned to upon turning on the display apparatus. The display apparatus also includes a control unit which, upon turning on the display apparatus, determines one of the channel designation modes based on the stored mode selection information, and controls the display apparatus to automatically tune to a channel, designated to be the initial channel by the determined channel designation mode.