In an interactive media environment, input events are distributed to a plurality of applications where each application includes zero or more script components and zero or more markup files and has a Z order which corresponds to the position of the applications' visual elements on a display. An input event processing order is utilized where the application that has focus in an interactive media environment (by virtue of its receipt of user events) is provided with the first opportunity to consume the input event. If the focused application does not consume the input event, it is then delivered to the remaining applications in top down, inverse Z order. Each application is enabled with the ability to consume an input event, pass it on to lower Z ordered applications, hide it from lower Z ordered applications, or otherwise handle it. Input event processing stops when an application consumes the input event.