The present invention is directed to a system and method for visualizing information, e.g., information regarding a sporting event. The method may comprise identifying an event type and generating a plurality of buttons, the plurality of buttons arranged in a button hierarchy. A first level of the button hierarchy comprising one or more first level buttons is displayed with a lens further displayed on a given one of the one or more first level buttons, the lens operative to present first level data for the given first level button.