Techniques for positioning images in an electronic document. The images may encode information that can be decoded by devices configured to read the images. An area within the electronic document for positioning the image and a set of one or more colors to be used for the image are determined. The determined area and set of colors are such that the image when positioned in the electronic document blends in with the contents of the electronic document while still being clearly visible for reading by reader devices that are configured read and decode the information encoded by the image.