Method, apparatus and system for location evaluation and site selection, capable of effectively configuring the site network and evaluating the facility location by scientifically modeling and incorporating human knowledge are provided. In one aspect, geographic and demographic data associated with a plurality of locations and human knowledge comprising partial rating knowledge and pair-wise preference knowledge are used in a regression algorithm to construct a location evaluation model. The regression algorithm is further refined using active learning that identifies a plurality of pairs of locations to improve precision of the regression algorithm.