Invention Grant
- Patent Title: Advertising service based on content and user log mining
- Patent Title (中): 基于内容和用户日志挖掘的广告服务
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Application No.: US11378323Application Date: 2006-03-20
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Publication No.: US08122049B2Publication Date: 2012-02-21
- Inventor: Li Li , Tarek Najm , Ying Li , Zheng Chen , Hua-Jun Zeng , Ke Tang , Zhifeng Yang , FengPing Zeng , Xianfang Wang , Xiaofeng Dai , Benyu Zhang , Jian Wang
- Applicant: Li Li , Tarek Najm , Ying Li , Zheng Chen , Hua-Jun Zeng , Ke Tang , Zhifeng Yang , FengPing Zeng , Xianfang Wang , Xiaofeng Dai , Benyu Zhang , Jian Wang
- Applicant Address: US WA Redmond
- Assignee: Microsoft Corporation
- Current Assignee: Microsoft Corporation
- Current Assignee Address: US WA Redmond
- Agency: Shook, Hardy & Bacon L.L.P.
- Main IPC: G06F7/00
- IPC: G06F7/00 ; G06F17/30 ; G06Q30/00

Abstract:
A system and method are disclosed for providing documents related to a search request. The search request may include a search query of one or more keywords, or the search request may be a demographic search query including one or more demographic attributes. An index containing data crawled from publisher's websites, demographic information of registered users, along with the search history of the registered users can be created. Once a search request is received, the search request can be compared to the information stored in the index, and one or more documents related to the request can be provided.
Public/Granted literature
- US20070219955A1 Advertising service based on content and user log mining Public/Granted day:2007-09-20
Information query