发明授权
- 专利标题: Advertising service based on content and user log mining
- 专利标题(中): 基于内容和用户日志挖掘的广告服务
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申请号: US11378323申请日: 2006-03-20
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公开(公告)号: US08122049B2公开(公告)日: 2012-02-21
- 发明人: Li Li , Tarek Najm , Ying Li , Zheng Chen , Hua-Jun Zeng , Ke Tang , Zhifeng Yang , FengPing Zeng , Xianfang Wang , Xiaofeng Dai , Benyu Zhang , Jian Wang
- 申请人: Li Li , Tarek Najm , Ying Li , Zheng Chen , Hua-Jun Zeng , Ke Tang , Zhifeng Yang , FengPing Zeng , Xianfang Wang , Xiaofeng Dai , Benyu Zhang , Jian Wang
- 申请人地址: US WA Redmond
- 专利权人: Microsoft Corporation
- 当前专利权人: Microsoft Corporation
- 当前专利权人地址: US WA Redmond
- 代理机构: Shook, Hardy & Bacon L.L.P.
- 主分类号: G06F7/00
- IPC分类号: G06F7/00 ; G06F17/30 ; G06Q30/00
摘要:
A system and method are disclosed for providing documents related to a search request. The search request may include a search query of one or more keywords, or the search request may be a demographic search query including one or more demographic attributes. An index containing data crawled from publisher's websites, demographic information of registered users, along with the search history of the registered users can be created. Once a search request is received, the search request can be compared to the information stored in the index, and one or more documents related to the request can be provided.
公开/授权文献
- US20070219955A1 Advertising service based on content and user log mining 公开/授权日:2007-09-20
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