This content provision system includes a creation unit for associating the first content data and the second content data, assigning a common content ID to the first content data and the second content data, and creating management information of all content data configured from the first content data and the second content data based on the attribute information of content data, an analysis unit for analyzing hobby information of a user based on reference information for deciding hobby information of a user, a search unit for searching content data that coincides with the analyzed hobby information of a user based on the management information of all content data, and a provision unit for providing to a user content information that coincides with hobby information of a user based on the searched content data.