A continuous variable transmission belt, comprising an annular continuous band comprising a body reinforced by a longitudinal armature and a plurality of friction plugs connected by coupling of shape with at least one of either an outer spine of the continuous band or an inner surface opposite to the outer spine with respect to the armature, the friction plugs comprising respectively a friction member adapted to cooperate with a pulley of the transmission and a connection member cooperating with the friction member to rigidly connect the friction plug to the continuous band. Each of the connecting members is made of a material having a higher thermal conductivity than that of the friction members and presents an abutting surface against either of the outer spine or the inner surface.