- 专利标题： Advertising that is relevant to a person
-
申请号： US11337738申请日： 2006-01-23
-
公开(公告)号： US08126774B2公开(公告)日： 2012-02-28
- 发明人: Gregory L. Hendrickson , James T. Reichert , Jonathan C. Cluts , Pamela J. Heath , Sven Pleyer , David W. Baumert , John P. Gallagher , Wistar D. Rinearson , Flora P. Goldthwaite
- 申请人： Gregory L. Hendrickson , James T. Reichert , Jonathan C. Cluts , Pamela J. Heath , Sven Pleyer , David W. Baumert , John P. Gallagher , Wistar D. Rinearson , Flora P. Goldthwaite
- 申请人地址： US WA Redmond
- 专利权人： Microsoft Corporation
- 当前专利权人： Microsoft Corporation
- 当前专利权人地址： US WA Redmond
- 主分类号： G06K9/00
- IPC分类号： G06K9/00 ; G06F17/60 ; G06F3/00 ; G06F13/00 ; G06Q99/00 ; G06Q30/00 ; G07G1/14
摘要：
A person is viewing a display. By evaluating tracked information about the person, the display and/or the content being viewed, a tracking system determines that an opportunity exists to present an advertisement that is relevant to the person in the context of the person currently viewing the display. The tracking system provides advertiser data for the advertisement and instructions for generating the advertisement to a synthesis system local to the viewer and the viewer's display system, which dynamically synthesizes the advertisement and provides it to the display.
公开/授权文献
- US20070174117A1 Advertising that is relevant to a person 公开/授权日：2007-07-26
信息查询
