A conveyor and associated method for shock-sensitive products and the like, includes a conveyor member having at least one individual compartment for receiving a product therein, as well as upward and downward conveyor sections. An upper conveyor deflector deflects the conveyor member from the upward to the downward section. The compartment includes a first support surface configured for supporting the product in the upwardly directed conveyor section, as well as a second support surface configured for supporting the product in a downwardly directed conveyor section. The compartment also includes a bottom surface that supports the product during movement of the conveyor member over the upper conveyor deflector. The bottom surface has a curved shape, so that when passing over the upper deflector, the product deposited in the compartment is guided smoothly and gently along the bottom surface from the first support surface to the second support surface, such that critically damaging shock forces to the product are avoided.