One embodiment provides a system of exchanging information between a first party and a second party over a network. The system includes an interface module to prompt a query from a first party by a first key word search and to prompt a query from a second party by a second key word search in the network, a key word comparator module to compare the first and second key word searches, and a chat room admission module to automatically admit the first and second parties to a chat room if the first and second key word searches have substantial similarity. The chat room is embedded into a search result web page.