A method of receiving a paging message at a user equipment (UE) in a wireless communication system in accordance with the present invention comprises receiving from a network paging indication information including a UE identification information and scheduling information for a paging channel (PCH) on which a paging message is transmitted, the scheduling information including allocation information of a time-frequency region through which the paging message is transmitted, obtaining the paging indication information when the UE identification information is identical to an identity of the UE, and receiving from the network the paging message through the time-frequency region indicated by the paging indication information.