Systems, methods, and processor readable media are disclosed for encoding and transmitting first media content and second media content using a digital radio broadcast system, such that the second media content can be rendered in synchronization with the first media content by a digital radio broadcast receiver. The disclosed systems, methods, and processor-readable media determine when a receiver will render audio and data content that is transmitted at a given time by the digital radio broadcast transmitter, and adjust the media content accordingly to provide synchronized rendering. In exemplary embodiments, these adjustments can be provided by: 1) inserting timing instructions specifying playback time in the secondary content based on calculated delays; or 2) controlling the timing of sending the primary or secondary content to the transmitter so that it will be rendered in synchronization by the receiver.