Generally speaking, systems, methods and media for managing donations of shared inventory items in a virtual universe are disclosed. Embodiments of the method may include receiving a request to make available for donation a shared inventory item list that can be borrowed simultaneously by a plurality of users of a virtual universe where the request includes an indication of donation conditions for the donated shared inventory item. Embodiments may also include generating and storing metadata associated with the donated shared inventory item and receiving a request from a plurality of users to borrow the item. Embodiments may include lending the donated shared inventory item to the plurality of borrowing users such that multiple users are borrowing the item simultaneously. Embodiments may also include tracking usage of the donated shared inventory item by the plurality of borrowing users and optionally determining a donation amount resulting from the tracked usage.