In a digital camera 1, when a shutter button is pressed halfway, then a photographic scene is evaluated until the shutter button is fully depressed, and based on automatic parameters corresponding to the evaluated photographic scene which are set, each portion is controlled in accordance with the set automatic parameters (Step S3). Furthermore, tags for manual setting corresponding to the photographic scene evaluated in Step S2 are superimposed on a live view image (Step S5). Whether a touch for any of the tags has been detected is determined (Step S9). If a touch has been detected, manual parameters corresponding to the touched tag in the automatic parameters stored in RAM in Step S3 are changed by one level and updated (Step S13). If the shutter key has been operated, still image photographic processing is performed with the parameters updated and stored in RAM in Step S13 (Step S23).