An image display device includes at least one light source that emits light; at least one display area that changes, for each pixel, a transmittance or a reflectance of the light emitted from the light source; a panel driving circuit that drives the display area on the basis of an image signal indicating the transmittance or the reflectance for each pixel; and a light source control unit that controls a proportion of a light emission time of the light source in a period that varies within a predetermined range.