A method is provided for generating associations between a user profile and a wireless device. The method comprises storing information about a location of a first wireless device associated with a first user profile and storing information about a location of a second of wireless device associated with a second user profile. The method also comprises determining the second wireless device is substantially collocated with the first wireless device based on the information about location of the first wireless device and the information about the location of the second wireless device. The method also comprises generating an association between the first user profile and the second wireless device based on the determining and displaying on a screen of the second wireless device a content selected based on the first user profile.