The invention sends a hot link to a device. The device may be on a wireless network, a wired network, or directly coupled to the device sending the hot link. The hot link contains an associated action that is performed by the device receiving the hot link. The associated action may be performed when a user interface is activated or automatically when the hot link is received by the device. The action (1105) can be a broadcast action (1110), Internet action (1120), call action (1150), download action (1130), or upload action (1140). The broadcast action instructs the device to tune to a particular broadcast in response to the selection of the user interface. The Internet action instructs the device to access an Internet site in response to the selection of the user interface. The call action instructs the device to call a telephone number in response to the selection of user interface.