A liquid crystal display (LCD) device with reduced power consumption is provided with a plurality of data lines, a plurality of gate lines, and at least one demultiplexer. Each demultiplexer can comprise a plurality of switches respectively connected to the corresponding data lines and controlled by a plurality of clock signals and configured to receive an image signal, and selectively output the image signal to one of the data lines via the switches. During a driving period, one of the gate lines can be asserted, and the switches can be turned on simultaneously, then only the first one of the switches remains turned on to transmit the image signal to the corresponding data line, and then the first one of the switches are turned off and the other switches is sequentially turned on one at a time to transmit the image signal to the corresponding data lines.