A liquid crystal display (LCD) device and driving method for same is disclosed. The liquid crystal display device included: a plurality of pixel cells formed at pixel regions defined by crossings of a plurality of gate and data lines on a substrate, each pixel cell for displaying one of three colors, wherein the pixel cells are arranged with pixel cells of a single color arranged along the each gate line, and pixel cells of the three colors are alternately arranged along each data line; a gate built-in circuit built on the substrate that sequentially drives the gate lines; and a driving integrated circuit formed on the liquid crystal panel, that drives the gate built-in circuit and that modulates a video signal to be supplied to the data lines in response to an ambient temperature of the liquid crystal panel.