A method of composing a web page is described. The method includes transmitting an authoring web page including an embedded authoring tool to a client computer using a network. The authoring tool may be used to compose the web page. Web-page content corresponding to the composed web page is received from the client computer. The composed web page may include one or more regions for displaying one or more advertisements having one or more links to one or more content locations. In another aspect of the disclosure, an advertising program registration module may include a link or other mechanism for sending the authoring web page to a publisher registering to participate in the advertising program.