A method of delivering an encoded data stream to a plurality of recipient end-user nodes of a network includes receiving an incoming encoded data stream at a first recipient node from a transmitting node over the network. During ongoing receipt of the incoming encoded data stream at the first recipient node from the transmitting node, the incoming encoded data stream is decoded at the first recipient node to produce a decoded data stream that is output for consumption at the first recipient node. The decoded data stream is used to generate a modified encoded data stream being a modified version of the incoming encoded data stream. Still during ongoing receipt of the incoming encoded data stream at the first recipient node from the transmitting node, the modified encoded data stream is relayed from the first recipient node to one or more second recipient nodes over the network.